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Advertising

Welcome to the Advertising Library Guide! This guide will help you find information resources in this discipline.

Selected Books

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz
Call Number: HF5826.5 .K38 2017 (SAC)
Nontraditional Media in Marketing and Advertising by Robyn L. Blakeman
Call Number: HF5415.B455697 2014 (SAC)
Media Planning and Buying in the 21st Century, Third Edition by Ronald Geskey
Call Number: HF5826.5 .G47 2015 (SAC)
Advertising Media Planning A Brand Management Approach by Larry D. Kelly; Donald W. Jugenheimer; Kim Bartel Sheehan
Call Number: HF5826.5.K45 2012 (SAC)
Advertising Media Workbook and Sourcebook by Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer
Call Number: HF5826.5 .K456 2015 (SAC also online)

Recommended Topics

Last Updated: Sep 9, 2024 2:51 PM
URL: https://libraryguides.centennialcollege.ca/advertising
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Subjects: School of Communications, Media, Arts and Design (SCMAD)

Tags: advertising, Communications and Media

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