Skip to Main Content
Centennial College Libraries
Library Guides
01. Program Guides
Advertising
Media Management
Search this Guide
Search
Advertising
Welcome to the Advertising Library Guide! This guide will help you find information resources in this discipline.
Start Here
Books & eBooks - General
Account Management
Digital Advertising
Media Management
Articles
Multimedia
Websites
Statistics (market share, demographics)
Cite Your Sources
This link opens in a new window
Selected Books
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by
Helen Katz
Call Number: HF5826.5 .K38 2017 (SAC)
Nontraditional Media in Marketing and Advertising
by
Robyn L. Blakeman
Call Number: HF5415.B455697 2014 (SAC)
Media Planning and Buying in the 21st Century, Third Edition
by
Ronald Geskey
Call Number: HF5826.5 .G47 2015 (SAC)
Advertising Media Planning A Brand Management Approach
by
Larry D. Kelly; Donald W. Jugenheimer; Kim Bartel Sheehan
Call Number: HF5826.5.K45 2012 (SAC)
Advertising Media Workbook and Sourcebook
by
Larry D. Kelley; Kim Bartel Sheehan; Donald W. Jugenheimer
Call Number: HF5826.5 .K456 2015 (SAC also online)
Recommended Topics
Advertising Media Planning
Social Media (Advertising)
<<
Previous:
Digital Advertising
Next:
Articles >>
chat loading...