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Centennial College Libraries
Library Guides
01. Program Guides
Advertising
Account Management
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Advertising
Welcome to the Advertising Library Guide! This guide will help you find information resources in this discipline.
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Books & eBooks - General
Account Management
Digital Advertising
Media Management
Articles
Multimedia
Websites
Statistics (market share, demographics)
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Selected Books
Spending Advertising Money in the Digital Age
by
Hamish Pringle; Jim Marshall
Call Number: HF5823 .P737 2012 (SAC also online)
Advertising for Account Holders
by
Nigel Linacre
Call Number: HF5824 .L56 2016 (SAC)
Advertising Account Planning
by
Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles
ISBN: 1538114062
Publication Date: 2019-06-05
Recommended Topics
Advertising -- Management.
Advertising Agencies -- Management.
Advertising Campaigns
Advertising Campaigns - Planning
Brand Name Products
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