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Centennial College Libraries
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01. Program Guides
Advertising
Digital Advertising
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Welcome to the Advertising Library Guide! This guide will help you find information resources in this discipline.
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Books & eBooks - General
Account Management
Digital Advertising
Media Management
Articles
Multimedia
Websites
Statistics (market share, demographics)
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Selected Books
Integrated Marketing Communication: Advertising and Promotion in a Digital World
by
Jerome M. Juska
Pioneers of Digital : Success Stories from Leaders in Advertising, Marketing, Search and Social Media
by
Paul Springer; Mel Carson
Call Number: HF6146 .I58 S67 2012 (SAC)
Advertising in a Digital Age: Best Practices & Tips for Paid Search and Social Media Advertising
by
Gabriela Taylor
Call Number: HF6146 .I58 T39 2012 (SAC)
Agency: Starting a Creative Firm in the Age of Digital Marketing
by
Rick Webb
Call Number: HF6178 .W43 2015 (SAC)
Digital Advertising and Marketing Communication
by
Wade Baxter (Editor)
Call Number: HF6146 .I58 D54 2016 (SAC)
Recommended Topics
Internet Advertising
Digital Media
Internet Marketing
Interactive Marketing
Social Media (Advertising)
Viral Marketing
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