Library Guides: Advertising: Articles

Recommended eResources

Communications and Mass Media Complete This link opens in a new window
Full-text journals in communication, mass media, and related fields.
Communications and Mass Media eCollection This link opens in a new window
Full text journals, magazines and books covering all aspects of communications including advertising, public relations, literature, marketing, writing, linguistics.
ABI/INFORM This link opens in a new window
International business trends and company information. Full-text journals, dissertations, working papers, key business and economics periodicals, country and industry reports, and major news sources.
Business Source Complete This link opens in a new window
Full text business scholarly journals, magazines, country economic data, company profiles, industry information and market research.
Includes full text of Harvard Business Review, and Datamonitor country and industry reports.

Recommended Journals and Trade Publications

Advertising Age
International Journal of Advertising
Journal of Advertising
Journal of Advertising Research
Journal of Interactive Advertising
Strategy
Adweek
Communication Arts (Story Arts Centre Print Holdings)

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Recommended eResources

Recommended Journals and Trade Publications

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