Skip to Main Content

Advertising

Welcome to the Advertising Library Guide! This guide will help you find information resources in this discipline.

Background Information

The Advertising Age Encyclopedia of Advertising by John McDonough (Editor); Karen Egolf (Editor)
Call Number: HF5803 .A38 2003 (3 vols, SAC)
The Advertising Handbook by Jonathan Hardy; Iain Macrury; Helen Powell
ISBN: 1317192273
Publication Date: 2018-02-28
The Routledge Companion to Advertising and Promotional Culture by Emily West; Matthew P. McAllister
ISBN: 0367645106
Publication Date: 2023-07-01

Selected Books

Creative Strategy in Advertising by Bonnie L. Drewniany; A. Jerome Jewler
Call Number: HF5825D74 2011 (SAC)
Strategic Copywriting by Edd Applegate
Call Number: HF5825 .A66 2016 (SAC)
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands by Debbie Millman
Advertising by Design by Robin Landa
ISBN: 9781119691495
Publication Date: 2021-05-11
Advertising Management in a Digital Environment by Larry D. Kelley; Kim Bartel Sheehan
ISBN: 1000414051
Publication Date: 2021-07-21
Design Better and Build Your Brand in Canva by Laura Goodsell; Janine Friston; Heather Palfreyman
ISBN: 1800569335
Publication Date: 2023-01-13
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan; Anselmo Ramos (Foreword by)
ISBN: 9781119819691
Publication Date: 2022-02-23

Recommended Topics

Last Updated: Sep 9, 2024 2:51 PM
URL: https://libraryguides.centennialcollege.ca/advertising
Print Page

Subjects: School of Communications, Media, Arts and Design (SCMAD)

Tags: advertising, Communications and Media

chat loading...