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Marketing Research Assignment Components

Not the rodent kind!


If you think of the marketplace as discreet countries, such as Canada, Turkey, Vietnam, and so forth, the library has a wealth of resources covering the PEST factors that are active for a variety of marketplaces. Opening up collections such as: CountryWatch, Business Insights Global, Business Source Complete, and Statista provide useful starting places.

To the heart of the matter!

Country Watch

►political, economic, investment, social, and environmental overview of the world's countries

►comparative statistics

►current newswire service

Getting to know the world, one country at a time!

Closer to home!

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