Market segmentation is the process by which a market is subdivided or segmented into particular buyer groups. Segments can be created in all kinds of ways, drawing on geographic and demographic information, cultural considerations, as well as psychographic and behavioral elements. Differentiating segments allows an organization to use its marketing tools more productively by targeting different segments. Armed with this brief intro, why not catch the matinee as portrayed above!
Here's something for the after party. Why not do the trendy thing and throw a little A.I. at the segmentation problem?