Skip to Main Content

Marketing Research Assignment Components

Purpose: getting off to a great start on the big one!

Sit back, relax, put your feet up on that comfy ottoman, take a sip of your pina-colada, and watch as this guide completes the assignment for you!  Just kidding, of course!

While this guide is not for a particular assignment, nor does it cover every assignment component, it does introduce you to the library collections that have something to say about frequently encountered marketing assignment elements.

Enter these pages to discover where to find a well researched SWOT analysis, how to gather environmental scan information, and discover sources that detail the lifestyle habits of your potential customers!

Word to the wise!

This guide makes the assumption that you are familiar with getting into the library's online collections.  If you are not, make sure you take a gander at the Collection Intro page!

chat loading...