Skip to Main Content

Marketing

Getting in on the ground floor! (pssst, don't tell your classmates about this one!)

Get Even Smarter about Research!

The purpose of this guide is to provide a "toe-dip" into the library's collections as they pertain to Marketing students.  If you want to drop deeper into the bottomless pit of research, check out these other two guides:

Fundamentals of Business & Business 119

Business 733/333

While these guides are "for" these courses, their real purpose is to open up the library to students in new ways, covering journal and magazine discovery and evaluation, search strategies, along with navigating the streamed audio-visual experiences, and giving a little head-space to APA.

Short Cut to Company/Industry/MarketArea/Demographics Info

If you are looking for information sources describing company data, industry information, and market area facts, there is a guide just for you!

Business Analysis: information sources

chat loading...