Marketing

"This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence." - Publisher

"AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future." - Publisher

"This book provides practical guidelines for using this technology to accelerate growth, strengthen relationships, communicate more effectively, and win more business." - Publisher