If you like watching stuff, than you are in luck, because I have created a fabulous audio and visual experience just for you! While it may not have the same look and feel as the movie theatre experience, you will definitely get your money's worth, and you may learn something along the way. (Honk if you learned something today!)
Get on the fast track to earning your Library Smarts Micro-Credential! (not a real credential)
"Must-sees" for the Advanced Library Smarts Micro-Credential!
Gather political, economic, social, environmental data and intelligence on the world's market stages using the online library collections.
Take a virtual tour of the library's company information sources.
You guessed it! A title that needs no introduction...
Because many of our journals and magazines are collected together in aggregated databases, adding and mixing several titles and publishers, searching is usually a matter of entering words and phrases that describe your topic, at least in the beginning.
(Begin here, just to get the hang of it!)
You can explore the magic of these selected collections:
Business Source Complete
Business Insights Global
Academic Search Premier
From time to time, a professor, here and there, may recommend a favorite journal or magazine, suggesting a title that is perfect for your research report! With over 150 discrete collections within our online library, how will you ever find it?
The short answer is to summon the magazine/journal searching tool, with the obvious name: Journal Search. This tool directly links to individual magazines/journals within our collection, no matter which database(s) they resides in!
Try it, and see for yourself.
Example: Journal of Consumer Research... shows up in few places, including here!
You may want to practice with a few of these titles!
The purpose of this guide is to provide a "toe-dip" into the library's collections as they pertain to Marketing students. If you want to drop deeper into the bottomless pit of research, check out these other two guides:
While these guides are "for" these courses, their real purpose is to open up the library to students in new ways, covering journal and magazine discovery and evaluation, search strategies, along with navigating the streamed audio-visual experiences, and giving a little head-space to APA.
►career exploration resources
►resume and cover letter advice
►career search guidance...
Check out my Career Info for Students: keeping ahead of the competition! (guide)
And don't forget: Careers for New Canadians: get in the game!