Marketing

"Whether you're launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of superfandom." - Publisher

"A business communication book that combines data visualization and rhetoric to develop presentations that enable audience members to act." - Publisher

"The authors use examples, references, and industry expert opinions throughout to fully illustrate each lesson, giving marketers a solid foundation for their VR endeavors in the field today and in the future." - Publisher

"From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success." - Publisher