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Marketing

Need a great article? Pick one and take off, eh!

Because many of our journals and magazines are collected together in aggregated databases, adding and mixing several titles and publishers, searching is usually a matter of entering words and phrases that describe your topic, at least in the beginning.

(Begin here, just to get the hang of it!)

 

You can explore the magic of these selected collections:

Business Source Complete

ABI/INFORM Collection

CBCA Complete

Sage Premier

Business Insights Global

Euromonitor Passport

LexisNexis Academic

Statista

Academic Search Premier

Research Library

Title Searching, just for you!

From time to time, a professor, here and there, may recommend a favorite journal or magazine, suggesting a title that is perfect for your research report!  With over 300 discrete collections within our online library, how will you ever find it?

The short answer is to summon the magazine/journal searching tool, with the obvious name: Journal Search.  This tool directly links to individual magazines/journals within our collection, no matter which database(s) they resides in!

Try it, and see for yourself.

Example: Journal of Consumer Research... shows up in few places, including here!

 

You may want to practice with a few of these titles!

Marketing

International Journal of Research in Marketing

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Research

Marketing Theory

Psychology & Marketing

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