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Marketing

Stepping in it... the library's collections that is!

 

If you somehow missed the MEGA search box (Search the Library Collections), don't worry.

ProTip: Everything begins here: library.centennialcollege.ca

 

You can activate Plan B, and open up the E-Resources tab.

If you think of the Internet as a pile of stuff, the library, on the other hand, is a collection.  We specialize in collecting quality resources for student success.  The E-Resources tab is your gateway to selecting and entering the name of the information resource(s) you need.

There are several points of entry into the collections: Keywords box (Search for Databases), A-Z list, and the School List filter (All Subjects).

 

ProTip: The Keywords box allows you to search for a collection, an information resource.  It is not designed to search within the collection.  Even if you are unsure of the complete database name, try representative keywords, such as "Business."  You probably won't be disappointed!

 

Once you select a collection (Business Source Complete, for example) you are almost ready to work!

Not sure what's inside a collection (database)? Before opening the database, each collection comes with a short description of what you can expect to find.  For example:

Business Source Complete

Full text business scholarly journals, magazines, country economic data, company profiles, industry information and market research...

 

Working off-campus, you may be asked to login.  Simple: just use your myCentennial login credentials.

Next box...

Need a great article? Pick one and take off, eh!

Because many of our journals and magazines are collected together in aggregated databases, adding and mixing several titles and publishers, searching is usually a matter of entering words and phrases that describe your topic, at least in the beginning.

(Begin here, just to get the hang of it!)

 

You can explore the magic of these selected collections:

Business Source Complete

ABI/INFORM Collection

CBCA Complete

Sage Premier

Business Insights Global

Euromonitor Passport

LexisNexis Academic

Statista

Academic Search Premier

Research Library

Title Searching, just for you!

From time to time, a professor, here and there, may recommend a favorite journal or magazine, suggesting a title that is perfect for your research report!  With over 150 discrete collections within our online library, how will you ever find it?

The short answer is to summon the magazine/journal searching tool, with the obvious name: Journal Search.  This tool directly links to individual magazines/journals within our collection, no matter which database(s) they resides in!

Try it, and see for yourself.

Example: Journal of Consumer Research... shows up in few places, including here!

 

You may want to practice with a few of these titles!

Marketing

International Journal of Research in Marketing

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Research

Marketing Theory

Psychology & Marketing

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