Journal of Mass Media EthicsJMME is devoted to stimulating and contributing to reasoned discussions of media ethics and morality among academic and professional groups in the various branches and subdisciplines of communication and ethics. By bridging the gap between academicians and professionals interested in issues concerning mass media, the journal stimulates mutually beneficial dialogues between these two groups. It publishes original essays exploring the philosophical bases of decisions, reports from empirical studies, and literature searches and reviews dealing with mass media content and the behavior of practitioners in journalism, broadcasting, public relations, advertising, and other mass communication disciplines.