Filter bubbles distort reality by sheltering us from opposing perspectives. They create echo chambers, leading us to assume that everyone thinks like us and forget that other perspectives exist.
Filter bubble refers to the results of the algorithms that dictate what we encounter online. According to Eli Pariser, who coined the term, those algorithms create “a unique universe of information for each of us … which fundamentally alters the way we encounter ideas and information.”
Many websites offer personalized content selections, based on our browsing history, age, gender, location, and other data. The result is articles and posts that support our current opinions and perspectives to ensure that we enjoy what we see. Even when a site is not offering specifically targeted content, we all tend to follow people whose views align with ours.