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Advertising and Marketing Communications Management
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Background Information
This Is Advertising
by
Eliza Williams
ISBN: 9781856696470
Publication Date: 2010-03-31
The Advertising Handbook
by
Jonathan Hardy; Iain Macrury; Helen Powell
ISBN: 1317192273
Publication Date: 2018-02-28
The Routledge Companion to Advertising and Promotional Culture
by
Matthew P. McAllister (Editor); Emily West (Editor)
ISBN: 9781138779846
Publication Date: 2015-01-02
The Media Handbook
by
Helen Katz
ISBN: 9780415856713
Publication Date: 2013-11-01
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
by
Robert W. Bly
ISBN: 1250238013
Publication Date: 2020-04-07
Selected Books
Marketing Communication
by
Richard Varey
ISBN: 9780415230407
Publication Date: 2001-12-07
Consumer Behavior and Advertising Management
by
Matin A. Khan
ISBN: 9788122425529
The Fundamentals of Creative Advertising
by
Ken Burtenshaw; Caroline Barfoot; Nik Mahon
Call Number: HF5823 .B86 2011 SAC
ISBN: 9782940411566
Publication Date: 2011-11-21
Advertising Media Planning, Seventh Edition
by
Roger Baron; Jack Z. Sissors
ISBN: 9780071703123
Publication Date: 2010-08-06
Planning Advertisements
by
Gilbert Russell
ISBN: 9781138994959
Publication Date: 2015-11-24
Integrated Marketing Communication
by
Robyn Blakeman
ISBN: 9781538101049
Publication Date: 2018-02-01
Copywriting: Successful Writing for Design, Advertising, Marketing
by
Mark Shaw
ISBN: 9781780671628
Publication Date: 2012-01-01
Digital Advertising and Marketing Communication
by
Wade Baxter (Editor)
ISBN: 9781682850060
Publication Date: 2016-06-03
Advertising Account Planning: New Strategies in the Digital Landscape
by
Carol J. Pardun; Beth E. Barnes; Sheri J. Broyles
ISBN: 9781538114063
Publication Date: 2019-06-05
The Practical Pocket Guide to Account Planning
by
Chris Kocek; Lin Zagorski (Designed by); Rebecca Pollock (Designed by)
Call Number: HF5823 .K634 2013 SAC
ISBN: 9780989284905
Publication Date: 2013-05-01
Managing Business Communications: Your Guide to Getting it Right
by
CMI
ISBN: 9781781254240
Publication Date: 2015
Campaign It!
by
Alan Barnard; Chris Parker
ISBN: 0749464208
Publication Date: 2012-02-28
Brand Management
by
Leslie De Chernatony
ISBN: 9781846638435
Publication Date: 2008-06-06
Cross-Cultural Social Media Marketing
by
Emi Moriuchi
ISBN: 1838671773
Publication Date: 2021-06-22
Dynamics of Media Writing
by
Vincent F. Filak
ISBN: 1544385684
Publication Date: 2021-08-30
Advertising Management in a Digital Environment
by
Larry D. Kelley; Kim Bartel Sheehan
ISBN: 1003107826
Publication Date: 2021-07-21
Global Marketing and Advertising
by
Marieke de Mooij
ISBN: 1529732506
Publication Date: 2021-12-13
Essentials of Business Communication
by
Mary Guffey (Author), Dana Loewy (Author), Richard Almonte (Author)
Call Number: HF5718.3 .G84 2022 (SAC)
ISBN: 9780176909659
Publication Date: 2011-01-08
Consumer Behaviour
by
Robert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele
ISBN: 9781529730838
Publication Date: 2022-05-31
Strategic Advertising Mechanisms
by
Jorge David Fernández Gómez; Charles Vallance (Foreword by)
ISBN: 9781789384307
Publication Date: 2022-01-10
Advertising As a Creative Industry
by
Izabela Derda
ISBN: 9781032203010
Publication Date: 2023-07-25
Recommened Topics
Advertising
Advertising Agencies
Marketing
Consumer Behavior
Media Planning
Digital Marketing
Business Communications
Campaign Planning
Media Buying
Creative Strategy
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