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Advertising and Marketing Communications Management

Welcome to the Advertising and Marketing Communications Management! This guide will help you find information resources in this discipline.

Background Information

This Is Advertising by Eliza Williams
ISBN: 9781856696470
Publication Date: 2010-03-31
The Advertising Handbook by Jonathan Hardy; Iain Macrury; Helen Powell
ISBN: 1317192273
Publication Date: 2018-02-28
The Routledge Companion to Advertising and Promotional Culture by Matthew P. McAllister (Editor); Emily West (Editor)
ISBN: 9781138779846
Publication Date: 2015-01-02
The Media Handbook by Helen Katz
ISBN: 9780415856713
Publication Date: 2013-11-01
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
ISBN: 1250238013
Publication Date: 2020-04-07

Selected Books

Cross-Cultural Social Media Marketing by Emi Moriuchi
ISBN: 1838671773
Publication Date: 2021-06-22
Dynamics of Media Writing by Vincent F. Filak
ISBN: 1544385684
Publication Date: 2021-08-30
Advertising Management in a Digital Environment by Larry D. Kelley; Kim Bartel Sheehan
ISBN: 1003107826
Publication Date: 2021-07-21
Global Marketing and Advertising by Marieke de Mooij
ISBN: 1529732506
Publication Date: 2021-12-13
Essentials of Business Communication by Mary Guffey (Author), Dana Loewy (Author), Richard Almonte (Author)
Call Number: HF5718.3 .G84 2022 (SAC)
ISBN: 9780176909659
Publication Date: 2011-01-08
Consumer Behaviour by Robert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele
ISBN: 9781529730838
Publication Date: 2022-05-31
Strategic Advertising Mechanisms by Jorge David Fernández Gómez; Charles Vallance (Foreword by)
ISBN: 9781789384307
Publication Date: 2022-01-10
Advertising As a Creative Industry by Izabela Derda
ISBN: 9781032203010
Publication Date: 2023-07-25
Celebrity 2.0 : The Role of Social Media Influencer Marketing in Building Brands by Stacy Landreth Grau
ISBN: 9781637422083
Publication Date: 2022-04-30
Strategic Integrated Marketing Communications by Larry Percy
ISBN: 1000842886
Publication Date: 2023-03-03
Writing for Interactive Media by Timothy Paul Garrand
ISBN: 9781032554242
Publication Date: 2023-10-01

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Last Updated: Oct 3, 2024 4:07 PM
URL: https://libraryguides.centennialcollege.ca/c.php?g=730992
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Subjects: School of Communications, Media, Arts and Design (SCMAD)

Tags: Communications and Media

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