Library Guides: Advertising and Marketing Communications Management: Start Here

Top Resources

CARDonline This link opens in a new window
Access current advertising rates and data for every significant medium in Canada, and selected International media.
Does not include the ability to create reports and media lists.
Scott's Directory This link opens in a new window
Information on Canadian organizations and individuals in the manufacturing, industrial, service, healthcare, government, and educational sectors.

Accessing Vividata Snapshopts
A guide to using Vividata by professor Mary Snoblen.

Passport This link opens in a new window
Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
Bloomsbury Applied Visual Arts This link opens in a new window
This comprehensive resource offers instant, searchable access to over 170 books which combine visual inspiration with practical advice on idea generation, research techniques, portfolio development and more, across the main visual arts disciplines.