Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures.
This book introduces business innovation, from incremental innovation such as enhancing the performance of an existing product, service, or process, to radical or disruptive innovation such as one that has a significant impact on a market.
The curated collection aligns with top subject areas in post-secondary education and features reviews from experts and educators across Canada. Particularly strong in Science and Business.
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