By Huub Ruel
"MNEs are facing global legitimacy challenges. They are suspected of tax avoidance, using low wage countries for corporate benefits only, disrespecting privacy regulations, abusing consumer data, violating local community rights, exploiting natural resources, ignoring basic human rights, and employing too many lobbyists targeting national and international political decision-making processes for their own corporate interests. Although many of these challenges are not new, they have resurfaced and become more apparent during the past couple of years, partly due to the economic recession that many developed economies have faced and to the broader awareness of increasing global inequality and the importance of sustainability. How can international business respond? Lets find out together!"
By Riad A. Ajami and Jason G. Goddard
"The new and updated edition of this widely used text is equally useful for undergraduate and graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics, and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a case study or lecture approach. This edition features new coverage of the Asian financial crisis and the European Union. Its treatment of such topics as foreign exchange, international trade policy, and economic development introduces students to techniques for analysing national economies that are not covered in many competing texts."
If you somehow missed the MEGA search box (Search the Library Collections), don't worry.
ProTip: Everything begins here: library.centennialcollege.ca
It's time to activate Plan B, and open up the E-Resources tab.
If you think of the Internet as a pile, the library, on the other hand, is a collection. We specialize in collecting quality resources for student success. The E-Resources tab is your gateway to selecting and entering the name of the resource(s) you need.
There are several points of entry into the collections: Search Keywords box, A-Z list, Media Type filter, and the School List filter.
ProTip: The Search Keywords box allows you to search for a collection, a resource. It is not designed to search within the collection.
Once you select a collection (Business Source Complete, for example) you are almost ready to work!
Not sure what's inside a collection (database)? Before opening the database, each collection comes with a short description of what you can expect to find. For example:
Business Source Complete
Full text business scholarly journals, magazines, country economic data, company profiles, industry information and market research. Includes full text of the Harvard Business Review, and Datamonitor country, company, and industry reports.
Working off-campus, you may be asked to login. Simple: just use your myCentennial login credentials.
Because many of our journals and magazines are collected together in aggregated databases, adding and mixing several titles and publishers, searching is usually a matter of entering words and phrases that describe your topic, at least in the beginning.
(Begin here, just to get the hang of it!)
You can explore the magic of these selected collections:
Business Source Complete
Business Insights Global
Academic Search Premier
From time to time, a professor, here and there, may recommend a favorite journal or magazine, suggesting a title that is perfect for your research report! With over 150 discrete collections within our online library, how will you ever find it?
The short answer is to summon the magazine/journal searching tool, with the obvious name: Full Text Journals. This tool, located on the library's homepage, below the Library Guides link, directly links to individual magazines/journals within our collection, no matter which database(s) it resides in.
Try it, and see for yourself.
Example: MIT Sloan Management Review... shows up in few places, including here!
You may want to practice with a few of these titles!
The purpose of this guide is to provide a "toe-dip" into the library's collections as they pertain to Marketing students. If you want to drop deeper into the bottomless pit of research, check out these other two guides:
While these guides are "for" these courses, their real purpose is to open up the library to students in new ways, covering journal and magazine discovery and evaluation, search strategies, along with navigating the streamed audio-visual experiences, and giving a little head-space to APA.
►career exploration resources
►resume and cover letter advice
►career search guidance...
Check out my Career Info for Students: keeping ahead of the competition! (guide)
And don't forget: Careers for New Canadians: get in the game!