Tourism: takin' it easy!

"Meetings are a major source of revenue for the countries and cities and that host them. But competition to win meetings and events is growing fast as new Convention and Visitors Bureaus are opening up all over the world and existing are expanding and modernizing their offer in order to increase their share of this market.However, in cities and countries busy sales and marketing staff, politicians and local authorities often struggle to keep up to date with the many tools and techniques that can help them bring business to their locations. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their destination as well as detailed instruction on the most effective ways of bringing meetings and events to fill their meetings spaces, restaurants, venues and create loyal clients. The Business and Management of Convention and Visitor Bureaus - a global approach is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners." - Publisher

"Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage ispresented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is brandedand commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites. The book covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field." - Publisher

"This book provides a detailed insight into the amalgamation of the healthcare and hospitality sector, which brought forward the concept of healthcare tourism or medical tourism." - Publisher

"As German troops entered Paris following their victory in June 1940, the American journalist William L. Shirer observed that they carried cameras and behaved as'naïve tourists.'One of the first things Hitler did after his victory was to tour occupied Paris, where he was famously photographed in front of the Eiffel Tower. Focusing on tourism by German personnel, military and civil, and French civilians during the war, as well as war-related memory tourism since, War Tourism addresses the fundamental linkages between the two. As Bertram M. Gordon shows, Germans toured occupied France by the thousands in groups organized by their army and guided by suggestions in magazines such as Der Deutsche Wegleiter fr Paris [The German Guide for Paris]. Despite the hardships imposed by war and occupation, many French civilians continued to take holidays. Facilitated by the Popular Front legislation of 1936, this solidified the practice of workers' vacations, leading to a postwar surge in tourism. After the end of the war, the phenomenon of memory tourism transformed sites such as the Maginot Line fortresses. The influx of tourists with links either directly or indirectly to the war took hold and continues to play a significant economic role in Normandy and elsewhere. As France moved from wartime to a postwar era of reconciliation and European Union, memory tourism has held strong and exerts significant influence across the country." - Publisher

"Bad Tourist takes us across four continents to fifteen countries, showing us what not to do when traveling. A woman learning to claim her own desires and adventures, Suzanne Roberts encounters lightning and landslides, sharks and piranha-infested waters, a nightclub drugging, burning bodies, and brief affairs as she searches for the love of her life and finally herself." - Publisher