Supply Chain Management

"Demand-Driven Supply Chain Management is the go-to source for industry supply chain/operations executives and students. It describes the'what, how and why'of the demand-driven SCM process. The key themes in the book are: what is demand-driven? why is demand-driven so effective? how to operate a demand-driven supply chain? and how to adopt the demand-driven process in your company? Readers can quickly grasp the essential concepts from one of numerous self-contained sections that present the book's key concepts from different perspectives." - Publisher

"The objective of supply chain management (SCM) is to incorporate activities across and within organizations for providing the customer/stakeholders value. SCM has been widely researched in numerous application domains during the last decade. Despite the popularity of SCM research and applications, considerable confusion remains as to its meaning. There are several attempts made by researchers and practitioners to appropriately define SCM. Amidst fierce competition in all industries, SCM has gradually been embraced as a proven managerial approach to achieving sustainable profits and growth." - Publisher